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Decisions and the Decision Queue
A decision is a typed recommendation for one page or a group of pages, with its evidence, an honest value range, its risk and its effort. Detection finds them after each sync, and they wait in the Decision Queue. You approve, reject, snooze or assign each one; nothing changes on your site on its own.
By QueryRev AIPublished Updated4 min read
Key takeaways
- Every decision has one of nine types, in five named families.
- Value is a range, labelled as Modeled, never one figure; a decision that cannot be valued says why.
- Evidence strength is Strong, Moderate or Thin, never a percentage.
- Approve, reject, snooze and assign are one key each, and any of them can be undone for 30 seconds.
What a decision is
A typed decision is an object with a type, a target, its evidence, its expected effect and its risk, not a sentence of advice. Detection reads every page and tracked prompt after each sync, and each opportunity it finds becomes a decision in the queue. The words beside a decision explain it; the decision itself is the typed object, so it can be approved, carried out and verified.
Opportunities shows everything detection found, open or not, as a list or as a matrix of value against effort. Decisions is the queue of what waits for a person.
Types and families
Every decision has one type, and every type belongs to one family. Families are named everywhere a decision is shown, not only coloured.
Improve
- Types
- Update, Technical, Internal Link, Conversion
- What they do
- Make an existing page work better: its content, its technical state, its links or its conversion.
Grow
- Types
- Create, Expand
- What they do
- Add a page, or cover more of a topic on one.
Consolidate
- Types
- Merge
- What they do
- Bring pages that compete for one query together.
Protect
- Types
- Protect
- What they do
- Stop a loss: a drop, an incident or a page at risk.
AI Search
- Types
- Earn Citation
- What they do
- Be cited, and described accurately, in AI answers.
| Family | Types | What they do |
|---|---|---|
| Improve | Update, Technical, Internal Link, Conversion | Make an existing page work better: its content, its technical state, its links or its conversion. |
| Grow | Create, Expand | Add a page, or cover more of a topic on one. |
| Consolidate | Merge | Bring pages that compete for one query together. |
| Protect | Protect | Stop a loss: a drop, an incident or a page at risk. |
| AI Search | Earn Citation | Be cited, and described accurately, in AI answers. |
A decision whose action could not be settled is shown as Action to Choose. Pick one of the actions the opportunity allows on its page; its risk, effort and priority follow your choice.
What a decision shows
Each row of the queue and each Decision Detail page show the same parts, in the same words.
- Search value: the clicks a month the decision could add, as a range. It is Modeled, a forecast, never a measurement.
- Business value: the money a year it could add, as a range, also Modeled. Your role may not show money figures, and the row then says so.
- Not valued, with the reason in words, such as no primary conversion on the site yet. A decision is never given a value it cannot carry.
- Evidence strength: Strong, Moderate or Thin. It is never a percentage: QueryRev does not show a model’s confidence as if it were the product’s.
- Risk: Low, Medium or High. Effort: 1 to 5.
Totals at the top of the queue add ranges only where they can be added: money values in different currencies are never summed, and decisions that cannot be valued are counted apart. Beside a page at risk, its organic search revenue is shown on its own line and never added to the value of the decision.
Work through the queue
The queue is ordered by priority, the most valuable work first. Show it as a list or as a board with one column per stage: To Decide, Approved, Snoozed, Rejected and Closed. Choose which sites it covers at the top.
Approve
- What it does
- Accepts the decision. Its change is then prepared and checked by your policy before anything reaches the site.
Reject
- What it does
- Closes it with a reason. The reason is kept in its history and teaches the next detection run.
Snooze
- What it does
- Hides it until a date. It comes back on that date, or sooner if it gets worse.
Assign
- What it does
- Gives it an owner, with a due date if you set one. It is marked overdue once the date passes.
| Action | What it does |
|---|---|
| Approve | Accepts the decision. Its change is then prepared and checked by your policy before anything reaches the site. |
| Reject | Closes it with a reason. The reason is kept in its history and teaches the next detection run. |
| Snooze | Hides it until a date. It comes back on that date, or sooner if it gets worse. |
| Assign | Gives it an owner, with a due date if you set one. It is marked overdue once the date passes. |
Every action answers at once, and Undo reverses it for 30 seconds. The keys are listed under the queue: moving, opening, approving, rejecting, snoozing, assigning and undoing each have one.
Read a decision in full
Open a decision for its full page. It says why the decision exists, shows the search and business evidence with each figure’s kind and source, the change it would make, what your policy requires before it runs, and its history: who did what, and when.
The roles that see decisions differ. A Specialist sees the decisions assigned to them, a Developer the technical decisions assigned to them, and a Viewer reads without acting. Account Security and Roles has the full list.
Cite this article
A suggested citation. Its link goes to this page, whose address does not change.
QueryRev AI. “Decisions and the Decision Queue.” QueryRev AI, 7 Nov 2026. https://queryrev.com/docs/decisions