Governed Execution
SEO automation with approval and policy Every change checked, approved and kept in the Change Ledger.
Governed execution is SEO automation that answers to your policy. Every proposed change is checked against the rules you set: what may be applied automatically, what needs approval and which pages are protected. Each change that goes live is written to the Change Ledger with its before and after, and can be rolled back where the platform allows.
A case, start to finish
A sample car rental site lets small, reversible changes through and holds the rest for a person. Pick a kind of change and a kind of page: the policy answers with who must agree, what happens next and what the ledger will hold.
This is a sample policy. Yours is set per workspace, site, client, role, kind of page and level of risk, and nothing reaches your website outside it.
The Change Ledger
An audit trail written afterwards is a story. The ledger entry is written by the same step that makes the change.
Before and after, kept
The state of the page before the change and after it, with the decision it came from, the value it was expected to bring and its risk.
Who, when and how
Who proposed it, who approved it, when it went live and by which path: a direct integration with your CMS, a pull request on a Git-based site, or a task a person carried out. A change applied by hand is recorded and verified like any other.
A way back
Where the platform allows it, a change is rolled back in one step, by a person the policy permits. The rollback is itself an entry: the ledger never loses a line.
In the loop
Governed execution is the third step of the QueryRev AI platform. It takes an approved decision, with the state of the page from Search Intelligence, and carries the change to your website. It works through direct integrations with WordPress, Shopify and Webflow, and through pull requests for Git-based sites.
The order of trust is fixed. A proposed change is drawn up with a preview of the difference, checked against policy, approved by whoever the policy names, applied, and then checked to be live. If anything is unclear on the way, the change stops and goes to a person. The assistant can explain a change and propose one; it can never approve or apply one.
Applied is not the end. The Change Ledger entry stays open until verification has classified the outcome, and the estimated lift is written beside the value the decision expected. None of this is metered: plans are set by managed URLs, sites and client workspaces. How workspaces are kept apart is described under security.
Questions
Short answers first. Ask anything else at business@queryrev.com.
What is governed SEO automation?
Governed SEO automation applies SEO changes to a website only inside rules its owner has set: which kinds of change may go live automatically, which need a named person’s approval and which pages are protected. In QueryRev AI every applied change is also written to a Change Ledger with its before and after.
Can QueryRev AI change my website without approval?
Only where your policy says it may. A typical policy lets internal links and meta descriptions through and holds titles, redirects, noindex and anything on a protected page for approval. Without a policy that allows it nothing is applied automatically.
What is the Change Ledger?
The Change Ledger is the record of every material change made through QueryRev: the page, the decision behind it, who proposed and approved it, the state before and after, when and how it was applied, its verification status and any rollback. It is the audit trail, and the history that verification measures against.
Which platforms can changes be applied to?
Governed execution works through direct integrations with WordPress, Shopify and Webflow, and through pull requests to Git-based sites. Where there is no integration the change becomes a task for a person, and it is recorded in the ledger and verified in the same way.
Can a change be rolled back?
Yes, where the platform allows it. The ledger keeps the state before the change, so a rollback restores it in one step, and the rollback is recorded as a new entry. Who may roll a change back is part of the policy.
What does QueryRev need to change a page?
A connection to your CMS or your Git repository, a policy that allows that kind of change, and the approvals the policy asks for. Without all three a decision stays a proposal, and where there is no integration it becomes a task for a person.
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