Research · October 2026 edition

How SEO and AI-Visibility Tools Charge What 234 tools say on their own public pricing pages, and what a plan is metered by.

Of 286 tools listed, 234 had their pricing text read and 197 show at least one public price. 21.8% of the tools with a public price meter their entry plan by project or site, the most common unit. 24.8% of the tools read offer a free plan.

The page shows counts, shares and medians. It ranks no tool and compares no two tools; the per-tool rows are in the downloads, in alphabetical order.

Get the data How we measured

Read: 24 October 2026
Tools: 234 read, 286 listed
Updated: Read again every six months
Author: QueryRev Research

Key figures

Free plans, free trials, seats and sales-only pricing.

Each tile is a count of tools, shown as a share of the group named under it. A figure that rests on a field below the accuracy bar is computed from the tools checked in the second reading and says so. One that rests on a field no row rated is withheld and shows no number.

What a share is of

of 286 tools listedEvery tool of the list: 286, chosen by fixed rules (R1 to R7) before any page was read.
of 234 tools readThe tools whose pricing text was read and whose plans were extracted: 234.
of 197 tools with a public priceThe tools read that show at least one public price: 197.

A smaller group within these is named on its figure, such as the pages with a readable robots.txt.

Offer a free plan
24.8%
of 234 tools read
Have a free trial
60.7%
Have both
13.2%
State neither
27.8%
A free plan is a plan priced at nothing. A free trial is stated apart. A phrase that is missing counts as not stated, never as no.
Show no price on any plan
5.6%
of 234 tools read
Every plan of the tool is “contact sales” or custom.
Charge per seat on a plan
0.5%
of 197 tools with a public price
At least one plan with a price is priced per seat, per user.

The tools

From the candidates to the tools with a public price.

428 candidate tools were checked on the vendor’s own site against fixed rules. 286 are in the list; 234 had their pricing text read and 197 show at least one public price.

Counts at each step

Candidates checked	428
Out: No public page on the vendor’s own domain states plans or prices	76
Out: The product does not exist today	40
Out: Not described by the vendor as for SEO or AI search	20
Out: Not software: an agency, link marketplace or done-for-you service	6
Tools listed	286
Out: A bot check was still there after one retry	19
Out: No public page on the vendor’s own domain states plans or prices	18
Out: The page is not in English	7
Out: Not described by the vendor as for SEO or AI search	6
Out: The answer read from the text failed the checks twice; no plans are published	2
Tools read	234
Tools with a public price	197

19 tools whose pricing pages needed a hand reading past a bot check are out of this edition. They are in excluded.csv with the reason.

Tools read, by category

All-in-One Suites and Enterprise Platforms
26 with a public price
82.9%
AI Visibility (GEO/AEO) Trackers
37 with a public price
83.0%
Local SEO
9 with a public price
69.6%
Rank Trackers
17 with a public price
86.4%
AI Writing for SEO
16 with a public price
90.0%
Keyword Research
13 with a public price
75.0%
Content Optimisation
15 with a public price
94.7%
Technical SEO: Crawlers, Rendering and Site Speed
16 with a public price
94.7%
SEO Reporting and Data Connectors
10 with a public price
61.1%
SEO and SERP Data APIs
13 with a public price
87.5%
CMS SEO Plugins and Structured Data
11 with a public price
100.0%
Backlinks and Link Building
8 with a public price
66.7%
Monitoring, SEO Testing and Indexing
6 with a public price
60.0%

Categories are our labels, assigned from the vendor’s own description of its main product. Each bar is the tools read, as a share of those listed in the category.

Show the numbers as a table

Category	Listed	Read	With a public price
All-in-One Suites and Enterprise Platforms	41	34	26
AI Visibility (GEO/AEO) Trackers	53	44	37
Local SEO	23	16	9
Rank Trackers	22	19	17
AI Writing for SEO	20	18	16
Keyword Research	20	15	13
Content Optimisation	19	18	15
Technical SEO: Crawlers, Rendering and Site Speed	19	18	16
SEO Reporting and Data Connectors	18	11	10
SEO and SERP Data APIs	16	14	13
CMS SEO Plugins and Structured Data	13	13	11
Backlinks and Link Building	12	8	8
Monitoring, SEO Testing and Indexing	10	6	6

Pricing units

What an entry plan is metered by.

The primary unit of a tool is the per-unit basis of its entry plan if it has one, otherwise the first limit on the plan card, otherwise a flat price. Each share is of the tools with a public price.

Primary unit of the entry plan · of 197 tools with a public price

Project or Site
projects, sites, domains, campaigns, brands, client workspaces
21.8%
Other
anything else; the page’s wording is kept
13.2%
Credit
a pooled allowance spent across features
12.2%
Keyword
tracked keywords, keyword lookups, rank checks
9.1%
Prompt
AI prompts or questions tracked, AI answers checked
8.6%
Content Item
articles, briefs, words, reports generated
8.1%
Flat
a plan that states no limit
6.1%
Seat
users, team members, logins
5.6%
Page or URL
pages or URLs crawled, audited, monitored or indexed
5.6%
Request, Result or Row
priced per request, result or row
3.6%
Location
business locations, listings
3.0%
No Entry Plan
no paid plan with a price (free or custom plans only)
2.5%
Usage Only
every priced plan is priced by use, so there is no entry price
0.5%

A tool whose every priced plan is priced by use has no entry price and is counted under usage only.

Show the numbers as a table

Unit	Tools	Share
Project or Site	43	21.8%
Other	26	13.2%
Credit	24	12.2%
Keyword	18	9.1%
Prompt	17	8.6%
Content Item	16	8.1%
Flat	12	6.1%
Seat	11	5.6%
Page or URL	11	5.6%
Request, Result or Row	7	3.6%
Location	6	3.0%
No Entry Plan	5	2.5%
Usage Only	1	0.5%

Most common unit, by category

All-in-One Suites and Enterprise Platforms
Project or Site: 13 of 26
50.0%
AI Visibility (GEO/AEO) Trackers
Prompt: 14 of 37
37.8%
Local SEO
Location: 6 of 9
66.7%
Rank Trackers
Keyword: 10 of 17
58.8%
AI Writing for SEO
Content Item: 8 of 16
50.0%
Keyword Research
Credit: 4 of 13
30.8%
Content Optimisation
Content Item: 6 of 15
40.0%
Technical SEO: Crawlers, Rendering and Site Speed
Project or Site: 5 of 16
31.3%
SEO Reporting and Data Connectors
Other: 6 of 10
60.0%
SEO and SERP Data APIs
Request, Result or Row: 6 of 13
46.2%
CMS SEO Plugins and Structured Data
Project or Site: 6 of 11
54.5%
Backlinks and Link Building
Seat: 3 of 8
37.5%
Monitoring, SEO Testing and Indexing
Page or URL: 3 of 6
50.0%

Each bar is the tools of the category whose primary unit is the category’s most common one, as a share of its tools with a public price. The table gives every unit.

Show the numbers as a table

Category	With a public price	Unit
All-in-One Suites and Enterprise Platforms	26	Project or Site 13, Flat 4, Seat 2, Credit 2, Keyword 2, Page or URL 1, Content Item 1, Other 1
AI Visibility (GEO/AEO) Trackers	37	Prompt 14, Credit 7, Project or Site 7, Flat 3, Keyword 2, Other 2, Content Item 1, No Entry Plan 1
Local SEO	9	Location 6, Project or Site 2, Credit 1
Rank Trackers	17	Keyword 10, Other 3, Flat 2, Prompt 1, No Entry Plan 1
AI Writing for SEO	16	Content Item 8, Credit 3, Project or Site 2, Other 2, Prompt 1
Keyword Research	13	Credit 4, Other 4, Seat 2, Keyword 2, Request, Result or Row 1
Content Optimisation	15	Content Item 6, Credit 2, Project or Site 2, Seat 1, Page or URL 1, Keyword 1, Prompt 1, No Entry Plan 1
Technical SEO: Crawlers, Rendering and Site Speed	16	Project or Site 5, Seat 3, Page or URL 3, Flat 2, Other 2, No Entry Plan 1
SEO Reporting and Data Connectors	10	Other 6, Project or Site 4
SEO and SERP Data APIs	13	Request, Result or Row 6, Credit 5, Page or URL 1, Other 1
CMS SEO Plugins and Structured Data	11	Project or Site 6, Other 2, Page or URL 1, Keyword 1, Flat 1
Backlinks and Link Building	8	Seat 3, Other 2, Page or URL 1, Project or Site 1, Usage Only 1
Monitoring, SEO Testing and Indexing	6	Page or URL 3, Project or Site 1, Other 1, No Entry Plan 1

Prices

What a plan costs at entry.

The entry price, the annual discount and the prompts that AI visibility trackers meter. A figure that rests on a field below the accuracy bar is computed from the tools checked in the second reading, using their corrected values, and says so. A figure that rests on a field no row rated is withheld.

Entry price a month

The lowest-priced paid plan that is not custom, per month at its minimum units: billed monthly when offered, otherwise the annual price divided by 12. The median is over tools whose entry price is in US dollars; tools priced in another currency are counted apart and not converted.

Checked in the second reading · 100 toolsComputed from the 100 tools checked in the second reading by the editor, using their corrected values, not from all 234 tools read. The accuracy of a field it rests on is below the publication bar.

Median entry price: $45 a monthof 75 checked tools priced in US dollars
Interquartile range: $20 to $89The interquartile range runs from the first to the third quartile of the entry prices.
In US dollars: 75 of 83
In another currency: 8Usage only: 1

By category

Category	In US dollars	Median a month	Interquartile range	Other currency	Usage only
All-in-One Suites and Enterprise Platforms	8 of 10	$64	$46.50 to $106.75	2	0
AI Visibility (GEO/AEO) Trackers	16 of 17	$77.50	$43.50 to $156	1	0
Local SEO	3 of 3	$41	$21 to $45	0	0
Rank Trackers	8 of 8	$19.50	$18.00 to $73.50	0	0
AI Writing for SEO	7 of 7	$57	$20 to $76	0	0
Keyword Research	6 of 6	$20.50	$10.50 to $36.50	0	0
Content Optimisation	7 of 7	$49	$48 to $54.50	0	0
Technical SEO: Crawlers, Rendering and Site Speed	3 of 7	$20	$15.50 to $20	4	0
SEO Reporting and Data Connectors	4 of 4	$30.82	$16.25 to $55.47	0	0
SEO and SERP Data APIs	5 of 5	$30	$23 to $40	0	0
CMS SEO Plugins and Structured Data	5 of 5	$9.90	$8.25 to $14	0	0
Backlinks and Link Building	2 of 2	$175.00	$112.49 to $237.50	0	1
Monitoring, SEO Testing and Indexing	1 of 2	$99	$99 to $99	1	0

Annual discount

The discount of the annual price against twelve monthly prices, for the tools that show both. The median is of those tools.

Show both prices: 28.6%of 84 checked tools with a public price
Median annual discount: 20.1%of 24 checked tools showing an annual and a monthly price
Interquartile range: 16.7% to 26.7%

AI visibility trackers and prompts

Trackers of how brands appear in AI answers that meter prompts, and what the entry plan holds.

Meter prompts: 75.7%of 37 AI visibility trackers with a public price
Median prompts at entry: 75on 10 of 17 AI visibility trackers checked in the second reading31.25 to 143.75
Median entry price per 100 prompts: $195on 9 of 17 AI visibility trackers checked in the second readingUS dollars a month. Interquartile range: $125 to $326.67

The pages as read

What a reader without scripts sees, and which AI crawlers are shut out.

Two readings of the pricing pages themselves, not of the plans.

15.0%

Price not in the HTML as served

of 100 checked pages served as HTML

A reader that runs no scripts does not see a price that a script builds. Counted on the pages that came back as HTML.

1.7%

Pricing page closed to an AI search crawler

of 234 pages with a readable robots.txt

Computed by code from the page’s robots.txt, as in the crawler study, and outside the editor’s second reading. Training crawlers are not counted. The crawler study

Pricing pages closed to a crawler, by crawler

Amazonbot
1.7%

The AI search and user-initiated crawlers of the crawler study. A page is counted for each crawler its robots.txt closes it to.

Show the numbers as a table

Crawler	Pages closed	Share
Amazonbot	4	1.7%

Method

Counted by code, read from the pages, checked in a second reading.

Code computes every count, share and median. A language model, through our own gateway, only reads the plans and prices from the page text. A sample of its results was checked against the page text in a second reading by the editor, and the accuracy of every field is published.

The list
A tool is in or out by seven fixed rules, R1 to R7, checked on the vendor’s own site.
Details
R1: it is software, not a service. R2: the vendor describes it as for SEO or AI search. R3: a public page on the vendor’s own domain states the plans or prices, or says the price is on request. R4: the page is in English. R5: the product exists on the read date. R6: one row per pricing page. R7: the publisher’s own product is not in the list. 428 candidates were checked and 286 are in the list. Categories are our labels. A vendor may ask to be added at research@queryrev.com; a tool is added in the next edition.
The reading
The pages were read 24 October 2026 as one crawler, QueryRevBot, obeying robots.txt.
Details
Pages are read over HTTP first and rendered in a headless browser only when the HTTP text has no price amount and no contact-sales wording, or has under 150 words. A page that robots.txt closes is not read. Requests to one host are two seconds apart. The crawler does not evade a bot check: a page still behind one after one retry is out of this edition.
Plans and prices
A language model, through our own gateway, reads the plans, their prices and what each is metered by from the page text.
Details
Every plan name, written amount and piece of evidence must be found in the page text, the amount must equal the one written, and the currency must be one the page shows. An answer that fails these checks gets one retry and is then not used. The model never makes a figure.
Computed by code
Everything else is computed by code from those fields.
Details
The entry price, the primary unit, the annual discount, free plan, free trial, contact-sales-only, the access of AI search crawlers (from robots.txt) and whether a price is in the HTML as served. A free trial is read from patterns with negation; a phrase that is missing is unknown, never no. Prices are in the currency the page shows and are not converted. A price written with a bare $ is read as US dollars.
The second reading
100 of the 234 tools read were checked against the page text in a second reading by the editor.
Details
The tools were drawn at random, stratified by category, from 209 eligible tools (seed queryrev-pricing-2026:review-200). Every published field of a checked tool was rated right or wrong against the page text. The accuracy below is the accuracy before correction, so it describes the tools that were not checked too. The checked rows are published corrected and flagged checked_in_second_reading in tools.csv and plans.csv.
The publication bar
A field is used in a figure on all the tools when its accuracy is at least 90% and the lower bound of its 95% Wilson interval is at least 85%.
Details
The bar was fixed before the results were seen. 7 fields are used in a figure on all the tools read and 8 are below the bar. The rule for a figure that rests on a field below the bar was set on 28 October 2026, after the second reading: the figure is computed from the 100 tools checked in the second reading, using their corrected values, and is labelled so on the page and in figures.csv. 5 of the fields below the bar are used that way. Such a figure describes the tools checked, not all 234 tools read. A figure that rests on a field no row rated is withheld: it shows no number and is never filled in. A field below the bar that no figure uses stays in the data with a note. The access of AI search crawlers is computed by code from robots.txt and is outside the review.

Accuracy of 32 fields, with their intervals

For each field: the rows rated in the second reading, how many were right, the accuracy before correction and a 95% Wilson interval. Computed fields are outside the review.

Field	Level	Rated	Right	Accuracy	95% interval	Status
read_methodHow the page was read: HTTP, rendered or by hand.	Tool	0	0	–	–	Not rated
final_addressThe address after redirects.	Tool	0	0	–	–	Not rated
price_in_html_as_servedA price amount is in the HTML as served, without running scripts.	Tool	32	30	93.8%	79.8% to 98.3%	In a figure, on the checked tools
currencies_shownCurrency codes and symbols shown next to amounts.	Tool	100	96	96.0%	90.2% to 98.4%	In the data only
structured_data_pricesPrices in the page’s JSON-LD Offer or Product data.	Tool	0	0	–	–	Not rated
free_trialA free trial is stated; a missing phrase is unknown, never no.	Tool	100	96	96.0%	90.2% to 98.4%	In a figure
trial_daysDays of the free trial, when stated.	Tool	100	95	95.0%	88.8% to 97.9%	In the data only
no_credit_cardThe trial is stated to need no credit card.	Tool	100	98	98.0%	93.0% to 99.5%	In the data only
ai_search_crawlers_closedAI search crawlers the page’s robots.txt closes it to.	Tool	0	0	–	–	Computed by code
page_kindPlans, contact only, or no pricing.	Tool	100	93	93.0%	86.3% to 96.6%	In the data only
plan_countPlans on the page.	Tool	100	95	95.0%	88.8% to 97.9%	In the data only
free_planA plan is free.	Tool	100	98	98.0%	93.0% to 99.5%	In a figure
contact_sales_onlyEvery plan is “contact sales”.	Tool	100	94	94.0%	87.5% to 97.2%	In a figure
custom_or_enterprise_tierA plan has no price (custom or enterprise).	Tool	100	91	91.0%	83.8% to 95.2%	Below the bar
lifetime_or_one_time_dealA paid plan is a one-time price.	Tool	100	97	97.0%	91.5% to 99.0%	In the data only
usage_pricingA plan is priced per request, result or row.	Tool	100	94	94.0%	87.5% to 97.2%	In the data only
entry_price_per_monthThe lowest-priced paid plan that is not custom, per month.	Tool	100	91	91.0%	83.8% to 95.2%	In a figure, on the checked tools
annual_discount_percentThe discount of the annual price against twelve monthly prices.	Tool	100	84	84.0%	75.6% to 89.9%	In a figure, on the checked tools
primary_unitWhat the entry plan is metered by.	Tool	100	93	93.0%	86.3% to 96.6%	In a figure
metered_unitsThe units the paid plans are metered by.	Tool	100	95	95.0%	88.8% to 97.9%	In a figure
prompts_at_entryPrompts in the entry plan of an AI visibility tracker.	Tool	17	16	94.1%	73.0% to 99.0%	In a figure, on the checked tools
price_per_100_promptsEntry price per 100 prompts of an AI visibility tracker.	Tool	17	16	94.1%	73.0% to 99.0%	In a figure, on the checked tools
kindPriced, free, custom or one-time.	Plan	348	346	99.4%	97.9% to 99.8%	In the data only
price_writtenThe price as the page writes it.	Plan	348	340	97.7%	95.5% to 98.8%	In the data only
amountThe amount, as a number.	Plan	348	340	97.7%	95.5% to 98.8%	In a figure
currencyThe currency the page shows.	Plan	348	343	98.6%	96.7% to 99.4%	In the data only
periodMonth, year, one-time or none.	Plan	348	343	98.6%	96.7% to 99.4%	In the data only
per_unitWhat the price is per (seat, project and so on).	Plan	348	330	94.8%	92.0% to 96.7%	In a figure
other_period_priceThe price for the other billing period, when the page shows both.	Plan	348	312	89.7%	86.0% to 92.4%	Below the bar
min_unitsMinimum units, such as “from 3 seats”.	Plan	348	347	99.7%	98.4% to 100.0%	In the data only
limitsEach limit of the plan: its unit and quantity.	Plan	348	313	89.9%	86.3% to 92.7%	Below the bar
overage_pricedExtra usage is priced.	Plan	348	345	99.1%	97.5% to 99.7%	In the data only

Metered units, unit by unit

Units are scored as exact sets, and unit by unit as precision and recall.

Unit	Read	Right answer	Both	Precision	Recall
Seat	44	44	44	100.0%	100.0%
Credit	22	23	22	100.0%	95.7%
Page or URL	14	14	14	100.0%	100.0%
Project or Site	49	49	49	100.0%	100.0%
Keyword	19	19	19	100.0%	100.0%
Prompt	22	23	22	100.0%	95.7%
Location	4	4	4	100.0%	100.0%
Content Item	18	18	18	100.0%	100.0%
Request, Result or Row	4	7	4	100.0%	57.1%
Other	28	29	28	100.0%	96.5%

Limits

Prices are those of the read dates and of the read location. Prices behind a toggle that a click builds are not read. Taxes, coupons and logged-in prices are not covered.
Custom plans have no price. A tool whose pages needed a hand reading past a bot check is not in this edition’s data.
The list is not the whole market. Categories are our labels, assigned from the vendor’s own description of its main product.
Prices are in the currency the page shows and are not converted. The entry-price figure is on the tools whose entry price is in US dollars; the others are counted apart.
The model’s measured error rates apply: a plan can be missed or read wrong. The accuracy of each field is in accuracy.csv, measured on the rows of the editor’s second reading, before correction.
A field is used in a figure on all the tools when its accuracy is at least 90% and the lower bound of its 95% Wilson interval is at least 85%. A figure that rests on a field below that bar is computed from the tools checked in the second reading, using their corrected values, not from all the tools read, and says so (rule of 28 October 2026). Other fields stay in the data with a note and in no figure.
The page shows aggregates only. It ranks no tool, and no figure names one tool as higher or lower priced than another.

Data

Download or cite it.

The data is free to use under CC BY 4.0: copy, share and adapt it, with a credit and a link to this page.

The same data, mirrored

The same files under the same licence, on three research data hosts. The DOI is the dataset’s permanent address.

DOI10.5281/zenodo.23835619

Licence: CC BY 4.0

Cite this study

QueryRev Research (2026). How SEO and AI-visibility tools charge: pricing of 234 tools, read 24 October 2026. queryrev.com/research/seo-tool-pricing. Dataset: https://doi.org/10.5281/zenodo.23835619

Embed this chart

An image of the most common unit of the entry plan in each category, with a link back. No script: paste it where your page takes HTML.

The most common unit of the entry plan in each category of SEO and AI-visibility tools, as a share of the tools with a public price, October 2026. Source: QueryRev Research.

<a href="https://queryrev.com/research/seo-tool-pricing#primary-unit-by-category"><img src="https://queryrev.com/data/seo-tool-pricing/2026-10/primary-unit-by-category.svg" width="720" alt="The most common unit of the entry plan in each category of SEO and AI-visibility tools, as a share of the tools with a public price, October 2026. Source: QueryRev Research."></a>
<p>Source: <a href="https://queryrev.com/research/seo-tool-pricing">How SEO and AI-Visibility Tools Charge, QueryRev Research</a> (CC BY 4.0)</p>

Ask for a correction

A vendor can ask for a correction or an addition by email. The page is read again and the correction is published as a dated row.

research@queryrev.com

Questions

Does the study rank tools by price?

No. It shows counts, shares and medians for groups of tools. The per-tool rows are in the downloads, in alphabetical order, and no figure names one tool as higher or lower priced than another.

Why are some figures computed from the tools checked in a second reading?

A figure is computed from all the tools read when every field it rests on has an accuracy of at least 90% and the lower bound of its 95% interval is at least 85%. That bar was fixed before the results were seen. A figure that rests on a field below it is computed from the 100 tools checked in the second reading, using their corrected values, and is labelled so; it describes those tools, not all 234 tools read. This rule was set on 28 October 2026. A figure that rests on a field no row rated shows no number. accuracy.csv gives the accuracy of every field.

Who read the plans and prices?

A language model, through our own gateway, read them from the page text, and code checked each name, amount and piece of evidence against that text. A sample of the tools was then checked against the page text in a second reading by the editor.

Why is the entry price only in US dollars?

Prices are kept in the currency the page shows and are not converted. The median is over the tools whose entry price is in US dollars, and the tools priced in another currency are counted apart.

How do I ask for a correction or an addition?

Write to research@queryrev.com. A vendor’s page is read again and the correction is published as a dated row; a tool that asks to be added is in the next edition.

How often are the pages read again?

Every six months, with a change log of price changes. A page whose text is unchanged is not read by the model again.

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How SEO and AI-Visibility Tools Charge What 234 tools say on their own public pricing pages, and what a plan is metered by.

Free plans, free trials, seats and sales-only pricing.

What a share is of

Offer a free plan

Show no price on any plan

Charge per seat on a plan

From the candidates to the tools with a public price.

Counts at each step

What an entry plan is metered by.

What a plan costs at entry.

Entry price a month

By category

Annual discount

AI visibility trackers and prompts

What a reader without scripts sees, and which AI crawlers are shut out.

Price not in the HTML as served

Pricing page closed to an AI search crawler

Counted by code, read from the pages, checked in a second reading.

The list

The reading

Plans and prices

Computed by code

The second reading

The publication bar

Metered units, unit by unit

Limits

Download or cite it.

The same data, mirrored

Cite this study

Embed this chart

Ask for a correction

Questions about this study.

Does the study rank tools by price?

Why are some figures computed from the tools checked in a second reading?

Who read the plans and prices?

Why is the entry price only in US dollars?

How do I ask for a correction or an addition?

How often are the pages read again?

More from QueryRev Research

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