Guides

Guides to organic search growth

Each guide answers one question in full: what the thing is, how it works, what to do about it and how to check the result. Every figure is cited to a primary source, and every guide is written and reviewed by QueryRev Research.

Topics

GEO, AEO and AI VisibilityHow to be found, cited and described accurately in AI answers, and how to measure it.
SEO Reporting, ROI and ForecastingHow to report organic search, measure what it earns and forecast what it will.

Latest

What is llms.txt, and does your site need one?What the llms.txt proposal is, what the file holds, who reads it and how to decide whether your site should publish one.
GPTBot, OAI-SearchBot and robots.txt: allow or block AI crawlersWhat OpenAI’s three crawlers and the other AI crawlers covered here do, how robots.txt controls each, and how to choose.
How to measure GEO resultsHow to measure GEO with a fixed prompt set, the engines’ own AI reports and analytics, and how to report each change with its likely cause.
GEO audit checklist: what to check, and what to fix firstA GEO audit in seven areas, each check with how to test it and the label it gets when it fails, from crawler access to a prompt baseline.
How to track your brand in ChatGPTHow to track ChatGPT answers about your brand: what to record, what the server logs add, which prompts to ask and how to score each answer.
AI search visibility: the metrics and KPIs that matterWhich AI search visibility metrics to compute, how far each can move by chance, and which of them deserve to be KPIs.

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Guides to organic search growth

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