Best GEO and AI visibility tools, compared

This page is published by the makers of QueryRev, so our product is described first, in its own box, and left out of the ranking. A vendor scoring its own product against its competitors is not a comparison.

Every tool below was scored on the same six criteria, from what its vendor publishes: pricing pages, feature pages and documentation, all read on 17 October 2026. The heaviest criterion asks whether you can read the answers themselves, because prompt tracking is only as good as the answers you can check. One criterion counts checks on your own site: a crawler access audit, AI crawler logs or AI referral traffic. Nothing was tested, and no score says how well a feature works. A feature a vendor does not document on those pages scores nothing, even if it exists. The weights favour evidence you can audit, because a visibility score you cannot trace back to the answers it counts proves little; Google warns, too, that no third-party tool has access to its internal ranking or AI systems^[1].

The entry paid plan is the cheapest plan the vendor sells, whatever its other plans add, and an engine counts when the plan covers it without an add-on; an engine count the vendor does not state for that plan scores zero. An Enterprise plan priced on request changes no score. Tools on equal scores share a rank and are listed alphabetically. Prices are in US dollars as the vendors’ pages showed them; some vary by country and all can change. No link on this page is an affiliate link, and no vendor saw the page before it was published.

Read the table as a map of what each vendor documents, not as a verdict on quality. A full score means every criterion is documented, not that the tool suits you. The gaps are the useful part: they tell you what to ask for in a trial.

AthenaHQ: joint 1st, 95 points. Its plans page lists a free Essential plan with 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, and a Starter plan at $295 a month with 3,600 credits and visibility across 11 models, where one credit is one AI response^[2]. It lists prompt and response analysis, sources and competitor insights, country-level support on Starter and several regions and languages on Enterprise, CSV export, API access as a paid add-on, and a Google Analytics 4 and Search Console integration that connects AI visibility with site traffic^[2]. Its crawler feature manages access through robots.txt and llms.txt rather than auditing it, so the site criterion takes one point^[2].

Profound: joint 1st, 95 points. For brands, its pricing page shows a free seven-day trial of 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, and its only paid brand plan, Enterprise, on request, tracking up to nine answer engines, with custom languages and regions, CSV and JSON exports and an API^[3]. On its agencies tab it lists client workspaces as an add-on at $399 a month^[3]. Profound says it captures answers from the browser rather than an API and lets you analyse the responses and the websites behind them^[4]. Its Agent Analytics reads server logs for AI crawler visits and, under Attribution & Traffic Insights, measures the human visitors who arrive from AI-driven search^[5]. It takes one point on prices: no brand plan has a public price, and the agency add-on is the only paid price shown.

Otterly.AI: joint 3rd, 90 points. Plans run from Lite at $29 a month for 15 prompts to Premium at $489 a month for 400, with unlimited countries and languages on every plan^[6]. Lite tracks ChatGPT, Google AI Overviews, Perplexity and Copilot; Google AI Mode, Gemini and one more engine are paid add-ons, which is why it takes half points on engines^[6]. Otterly says it stores each answer and scores who was named, in what order and which pages were cited^[7]. API access, an MCP server and agent analytics start on the Standard plan, at $189 a month, and every plan lists a crawlability audit^[6].

Peec AI: joint 3rd, 90 points. Its brand plans are Starter at $95 a month for 50 prompts, Pro at $245 for 150 and Advanced at $495 for 350, each choosing three models from a list that includes ChatGPT, AI Mode, AI Overviews, Copilot and Gemini; Enterprise, on request, tracks up to 13 models and adds API access^[8]. The pricing page lists regions and languages, source analytics down to the URL, CSV exports, a crawlability audit of AI bots, AI referral visits and crawl insights^[8]. Its documentation describes reading chat details, captured through the AI platforms’ web interfaces^[9].

SE Visible: joint 3rd, 90 points. SE Ranking’s AI visibility tool lists Basic from $99 a month for 200 prompts, Core from $189 and Plus from $355, each tracking ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews^[10]. It says it collects real answers through a browser rather than an API, shows the questions and how AI answers them, and lists seven countries, five languages, CSV export and an API^[10]. Its page describes no check on your own site, so it scores nothing there.

Semrush AI Visibility Toolkit: 6th, 87.5 points. The toolkit costs $99 a month with no free trial, and includes 25 prompts for Prompt Tracking and 10 CSV exports a day^[11]. Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini, with a location and a language per campaign, a pop-up of the actual result for each prompt and a Sources report of every cited domain and URL^[12]. Across the toolkit, Semrush lists AI Overviews among the platforms Prompt Tracking monitors and Perplexity among those its Brand Performance reports cover, five engines in all^[13]. Its AI Search Site Audit flags blockers for AI crawlers^[11]. It loses points on data access, with CSV exports and no API described for the toolkit, and on site checks, with the audit alone.

Rankscale: 7th, 77.5 points. Credit-based plans run from Pro at $99 a month, up to 4,800 answers, to Enterprise at $780, with an Essentials plan billed yearly from $17 a month; every plan covers all its engines, which it numbers at 17 or more^[14][15]. It lists citation and sources-box analysis, every region, CSV and Sheets exports, a REST API from Pro+, an audit of AI bot crawlability and a connection to Google Analytics 4 and Search Console^[14][15]. Reading the full answer and setting a tracking language are not described, hence half points on both.

Scrunch: 8th, 75 points. The Core plan costs $250 a month for 125 prompts, 5,000 responses and four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot) in one country; Enterprise, on request, supports nine models in total, unlimited countries and API access^[16]. Scrunch lists citations and sources^[17], languages and personas, site audits, Looker Studio and query API access^[16], and an agent traffic report of AI bot and human visits^[18]. Its pages count responses but do not say you can read them, hence half points on answers.

Ahrefs Brand Radar: 9th, 72.5 points. Brand Radar has two parts: Custom Prompts, from $50 a month, which you define and check daily, weekly or monthly per platform, and an AI Visibility Index, from $199 a month, of prompts modelled on Ahrefs’ keyword data across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot^[19]. Its page does not say how many engines the $50 entry price covers: it counts checks per platform, gives five prompts on one platform as its example of an allowance, and prices all models at $699 a month^[19]. So the engines criterion scores zero by the rule above, and markets take half points, with checks counted per location and no language setting described. The page shows an AI Responses view and cited pages, says it stores every response, and lists Bot Analytics for AI crawlers and Web Analytics for traffic from AI search^[19]; Ahrefs’ API page lists a Brand Radar connector^[20].

Writesonic: 10th, 67.5 points. Its plans start at $79 a month billed annually for 50 prompts on ChatGPT, Gemini and Google AI Overviews, and reach all nine platforms it tracks only on Enterprise; each paid plan includes one market, set as a language and a country^[21]. It lists visibility, citations and sentiment, AI bot analytics and site audits that catch AI crawler errors, and Looker Studio on Enterprise^[21][22]. Reading full answers and an API are not described.

The ranking says what is documented. Your choice depends on who will use the tool and what it must prove.

1. 1Write 20 to 30 of your own customer questions before any trial, so every tool is judged on the same set.
2. 2In each trial, open five answers the tool recorded and ask the same questions yourself, in the same country. Compare what you see with what it shows.
3. 3Check that each score can be traced to the answers behind it: the prompt, the date, the engine and the cited pages.
4. 4Count the cost of the plan you will need, not the entry plan: prompts multiplied by engines, markets and how often each is checked.
5. 5Export a month of data before you sign, so you know the numbers can leave the tool.

Every tool here asks AI engines questions and records what comes back. None sees what your customers saw, and none sees inside the engines: Google says no third-party tool has access to its internal ranking or AI systems, and advises using such tools if they help your workflow while checking their advice against its guidance^[1]. The free first-party reports belong beside any tool; which ones exist, and how to read them with a prompt set, is in how to measure results prompt by prompt.